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2026 Activities Guide

Two Bedroom Coastal Getaway

Savor the morning sunrise or take in the view of the pool and gorgeous landscaped gardens from your private balcony. This oceanfront villa is centrally located Palmetto Dunes and has it all – the beach is just past the pool, over the dunes...

  • Hilton Head
  • 2 Bedrooms
  • 2 Bathrooms
  • Sleeps 5
Coligny Beach Park

Coligny Beach Park is easily one of Hilton Head Island's top-rated beaches, and it won't take new visitors very long to discover why. From the extensive free parking to the kid-friendly splash pad, the park is remarkably accommodating, and simply...

Family-Friendly Townhome with Lagoon Vie...

Island Club 108Our calendar is refreshed in real-time & our nightly prices are accurately displayed. Simply enter your desired dates and click 'Book Now!'Located near a lagoon in the Island Club on Hilton Head, this family-friendly suite offers...

  • Hilton Head
  • 2 Bedrooms
  • 2 Bathrooms
  • Sleeps 7
The 7 Best Beach Chairs 2026

You’ve made the drive, gathered the family, packed the cooler with lunches and drinks, and you’re heading out onto the sand on a bright Summer day. You unfold your beach chair and SNAP, it breaks, or bends, or the rotting fabric rips. It...

Beautiful, dog-friendly villa with pool ...

Beachwalk 167Our calendar is refreshed in real-time & our nightly prices are accurately displayed. Simply enter your desired dates and click 'Book Now!'You’ll adore this impressive, completely updated villa in the sought-after Beachwalk community...

  • Hilton Head
  • 3 Bedrooms
  • 3 Bathrooms
  • Sleeps 8
Lake Keowee - Jet Ski Rental

Captain Cams Watersports

Book online
$275.00 - $350.00

duration: 4-7 Hours meeting_point: 757 Keowee Baptist Church Road Six Mile, SC 29682 min_age: 25 group_size: Up to 6 People description: We run Yamaha VX models. These are very comfortable jet skis that will go about 45 mph depending on the weight...

Sunset Sport Crabbing Adventure
Book online
$275.00 - $350.00

Join us for a Sport Crabbing Adventure with a sunset! Duration 2 hours About Our summer night Sport Crabbing Adventure aboard the Captain Kidd just might be the most exciting, exhilarating, and entertaining thing you do on vacation! You will...

Gift Cards

Carolina Hydrofly

Book online
$275.00 - $350.00

Purchase the perfect gift: a gift card with a value of your choosing!

Adventure Camp

Hilton Head Island Recreation Association

Book online
$275.00

duration: 4 days • 3.5 hours per Day meeting_point: Rowing and Sailing Center min_age: 7 max_age: 14 group_size: Up to 30 Campers description: Experience adventure this summer! Participants will make lasting memories of kayaking, stand up paddle...

Private Fireworks Paddle
Book online
$55.00 - $110.00

Shark Fishing Aboard the Drifter
Book online
$60.00 - $70.00

duration: 30 minutes (travel time) cancellation_summary: 48 hours meeting_point: 86 Helmsman Way. Please meet at the flag pole at the right side of the marina. group_size: Number of passengers is limited pricing: * Adults: $70 * Children 12 and...

Three Day Single Jogging Stroller

Hilton Head Outfitters - Bike Rental

Book online
$45.99

These Schwinn brand strollers are made of lightweight aluminum and are great at the beach at low tide or on our miled of bikes paths.

Sunset Beach Photography

Island Life HH Photography

Book online
$195.00 - $745.00

duration: Up to 60 minutes cancellation_summary: Weather cancellations may be rescheduled or fully refunded if no suitable time is found meeting_point: 64 Bradley Beach Road, Hilton Head Island, SC 29928 description: Want to commemorate a special...

Two Day Single Jogging Stroller

Hilton Head Outfitters - Bike Rental

Book online
$35.99

These Schwinn brand strollers are made of lightweight aluminum and are great at the beach at low tide or on our miles of bikes paths.

Donation

Coastal Discovery Museum

Book online
$25.00 - $1,000.00

*Donate Today!*

Private Water Ski Adventure Day (7-12 Passengers)

Island Head- Hilton Head Harbor

Book online
$450.00 - $1,350.00

Come enjoy a day on the water with Island Head! About Come enjoy a day on the water with Island Head! This private experience includes a USCG captain to drive the boat and assist in the water sport of your choice. A tube, water skis, wakeboard...

Mighty Mako

Mighty Mako

Book online
$350.00 - $550.00

**From the backwater creeks to where ocean waters meet (and sometimes further), Mighty Mako Sport Fishing Charters provides a rewarding and memorable outing on the water.** - - - - - - - Rates: - 2 Hour Charter: $350 (afternoon only) - 3 Hour...

6 Hour Fishing Charter

Awesome Adventure Charters

Book online
$865.00

Allows You More Range and Time for a Well-Rounded Fishing Adventure! Duration 6 Hours About Whether going for that trophy fish, pursuing world-class tarpon in the ocean, or enjoying the scenery while fishing the salt marsh, you’re sure to...

One Day Electric Bike Rental

Hilton Head Outfitters - Bike Rental

Book online
$60.00

Our e-bikes are a fun and easy way to get explore heavenly Hilton Head, South Carolina, providing a battery-powered "assist" that comes from pedaling. When you push its pedals, a small motor engages and gives you a boost, so you can zip through...

Private Full Day Cruise

Unwritten Charters LLC

Book online
$1,500.00

Come enjoy a couple of hours on the water with us! Duration 6 Hours About This Full Day cruise in the harbor will take you to The Battery, The Ravenel Bridge, and out to Ft. Sumpter. A great way to see Charleston from a completely different...

Eight Day Electric Bike Rental

Hilton Head Bicycle Company

Book online
$100.00 - $275.00

Electric Bike Rental Duration 8 Days About Priority E-Coast. These e-bikes are designed to go anywhere. They are designed to fit anyone from 5'2-6'6. The Standard Step-Thru makes it easier to get on and get going -- all without...

One Month Bicycle Rentals

Forest Beach Surf & Cycle

Book online
$80.00 - $400.00

Rent with us! Duration 30 days About Forest beach surf & cycle is your source for Hilton Head Island bike rentals. We have bikes for kids and adults of all ages, sizes and skill levels, as well as specialty bikes and attachments

10 Day Rental

Island Life Rentals and Tours

Book online
$42.00 - $295.00

duration: 10 Days description: Delivery Procedures Upon delivery our driver will send an email or text message confirming your delivery is complete. In that communication they will include your lock combination. Please keep your bicycles locked at...

Private Lesson with Sean Ritter

Palmetto Dunes Golf Academy

Book online
$90.00 - $450.00

About Sean Ritter Sean Ritter graduated from the Professional Golfers Career College in Bluffton, SC with honors and is originally from Charlotte, NC. After his graduation, Sean was further mentored and tutored under the award-winning Palmetto...

Firework Cruise

Island Head - Broad Creek

Book online
$39.99 - $599.00

duration: 1.5 Hours cancellation_summary: Customers will receive a full refund or credit with 72 hours notice of cancellation. meeting_point: 18 Simmons Road Hilton Head Island, SC description: Firework Cruise Take in the sights of the Shelter...

Strand Feeding Tour

Cross Island Cruises

Book online
$299.00

Join your Captain on a private excursion in the back waters of the salt marsh as we look for dolphins strand feeding. Duration 2 Hours Rates **Private Charter:** $299 About Get up close and personal watching these beautiful creatures...

3/4 Day Flats Fishing (6 Hrs)

Green Heron Adventures

Book online
$650.00

Duration 6 Hours About Flats fishing trips are perfect for anglers looking to sight fish with both fly rods and/or light tackle. Year round, the majority of these trips target red fish (red drum) in shallow mud/sand flats and creeks...

Single Day Bicycle Rentals

Forest Beach Surf & Cycle

Book online
$10.00 - $25.00

First come first serve basis, come into shop to rent! Rates - **Uninsex Adult Beach Cruise Bike Rental:** $20 - **Men's Tall Frame Bike Rental:** $20 - **Tandem Bike Cruise Bike Rental:** $25 - **Trike with Basket Rental:** $25 - **24" Kids Fuji...

Two Month Bicycle Rentals

Forest Beach Surf & Cycle

Book online
$160.00 - $800.00

Rent with us! Duration 60 days About Forest beach surf & cycle is your source for Hilton Head Island bike rentals. We have bikes for kids and adults of all ages, sizes and skill levels, as well as specialty bikes and attachments

PB Private Outback Excursion - 16 passenger

The Perfect Combination of Adventure and Fun! ___ Description This trip combines two of our most popular trips, The Dolphin Eco Tour and The Guided Kayak Tour, in an over the top remote location. A favorite of locals and visitors alike, this...

Lowcountry Mini Shoot

Island Life HH Photography

Book online
$199.95 - $249.95

duration: 10–15 minutes cancellation_summary: Full refund if weather forces cancellation and no mutually available reschedule; otherwise weather-dependent rescheduling. meeting_point: Jarvis Creek Park, 100 Jarvis Park Rd, Hilton Head Island...

Saluda River Snorkel Tour

Carolina Safari Co.

Book online
$80.00

duration: 4 Hours meeting_point: Saluda Riverwalk - 650 Candi Ln, Columbia SC 29210 group_size: Maximum 4 people description: Who would've thought you'd see the day when you heard people go River Snorkeling, especially in the Saluda River! The Lower...

Santa Elena Society

Coastal Discovery Museum

Book online
$25.00 - $1,000.00

*Donate Today!*

Boomerang Private Charter Fishing
Book online
$540.00 - $630.00

Rate **Three Hour** - $540 **Four Hour** - $630 About The Boomerang 2 is a comfortable 28 foot Parker center console that is powered by two brand new Suzuki outboards. We specialize in fun, family fishing excursions where you don’t need...

Ocean View

Hilton Head Helicopter Tours

Book online
$39.00

duration: 8 miles cancellation_summary: Customers will receive a full refund within 48 hours of notice of cancellation meeting_point: 38 Gateway circle HHI,SC 29926 accessibility: Stroller and Wheelchair accessible description: Get ready for an...

Family Golf Class

Palmetto Dunes Golf Academy

Book online
$1,690.00

Duration & Rates - Three days, two hours of private lessons daily - $1,690 per family About The Family Golf School is a custom program of golf instruction designed to fit a family's needs and skill level. The schedule is flexible, allowing time...

Seafood Fest Family Fishing

Hilton Head Island Recreation Association

Book online
$25.00

duration: 2 Hours meeting_point: Rowing and Sailing Center group_size: Up to 20 Groups description: Enjoy a night of fishing and education with your family and learn some pro tips from seasoned Lowcountry fishermen! In this 2 hour event, a featured...

Private Day Sail

BC2 - Island Head

Book online
$900.00 - $2,500.00

duration: 2-6 Hours meeting_point: Broad Creek Marina, 18 Simmons Road group_size: Up to 6 People description: Sailing what_is_included: Sailing

Four Hour Inshore Shark Fishing Trip

Hilton Head Island Tours

Book online
$525.00 - $565.00

*4hr Shark Fishing Trip in Calm Coastal Waters* ___________________________________ Rates **Up to Four Guests** - $525.00 **Five Guests** - $545.00 **Six Guests** - $565.00 ***All ages welcome! | Maximum of 1200...

Earth Day Celebration

Hilton Head Island Recreation Association

Book online
$525.00 - $565.00

duration: 2hrs meeting_point: Rowing and Sailing Center group_size: Up to 25 families description: Come join Moore To Life and Island Rec Center for an Earth Day Celebration! Have fun with the whole family while also helping our planet! Clean-up...

Pony Rides

Daufuskie Marsh Tacky Society

Book online
$10.00

Duration 10 minutes About Do you have a child that's either totally horse crazy or slightly horse curious who would delight in a chance to sit in the saddle? Allow us to provide a memorable, confidence building experience while introducing them...

Nightly Rental.  Premium 4 Passenger Electric Golf Cart. Pick up and drop off at rental address only

About 48 Volt Electric Golf Cart with 2023 Trojan Lead Acid Batteries.. Equipped with seat belts, anti lock brakes, extended top, LED headlights (high and low beam), turn signals, horn, and digital gauges. More info - Riding weight...

Hilton Head Farmer's Market

Coastal Discovery Museum Hilton Head

Book online
$165.00 - $715.00

Rebuild our local food economy! _____________________ Description: Visit the Hilton Head Farmers Market at the Coastal Discovery Museum every Tuesday from 9:00am - 1:00pm. Take home fresh local produce, pasture raised chicken, free range rabbit...

24  Hour E-Bike Rental(Pick-up/Return between 9 and 4:30)
Book online
$40.00 - $95.00

One Day Electric Bike Rental Duration 24 Hours About Priority E-Coast. These e-bikes are designed to go anywhere. They are designed to fit anyone from 5'2-6'6. The Standard Step-Thru makes it easier to get on and get going -- all without...

Bike Rental • Three Day

Lowsea Bike, Beach and Baby Rental

Book online
$20.00 - $80.00

duration: 3 Days cancellation_summary: Cancellations must be received a minimum of 72 hours in advance to be considered for a refund. meeting_point: A member of our staff will reach out with the contact information provided to confirm the rental...

Six Hour Inshore Fishing

Happy Dog Charters

Book online
$700.00

Come aboard and let's go fishing! Duration 6 Hours About This is a trip where we will cover it all, from catching bait to several different spots. We will be moving and finding fish several times unless the bite is absolute...

Charter Fishing

Outside

Book online
$150.00 - $1,195.00

*Inshore & Nearshore Charter Fishing* --- Description Join one of our experienced fishing guides for an outing in the rich Lowcountry waters. For much of the year, inshore fishing focuses on the local Redfish (also known as Red Drum or Spot...

Sip & Sunset - BYOB Adults Only Dolphin Cruise

duration: 1.5 Hours cancellation_summary: We allow cancellations up to 48 hours prior to scheduled activity. meeting_point: Palmetto Bay Marina – 86 Helmsman Way Suite 101, Hilton Head, SC 29928 min_age: 21 max_age: 99 description: Join...

Awendaw Creek - Intracoastal Waterway Kayak Tour
Book online
$52.00 - $118.00

duration: 2 Hours cancellation_summary: Can Cancel up to 24 hours in advance for a full refund, Within 24 hours of the event there will be a $20 rebooking fee on any rescheduled tours. Tours cancelled by Nature Adventures Outfitters due to weather...

Two Day Fishing Rod Rental

Hilton Head Outfitters - Bike Rental

Book online
$35.99

Light Tackle Rod for use in the lagoon system

Private Sunset Cruise (Up to 14 Passengers)

Island Head- Hilton Head Harbor

Book online
$549.00 - $699.00

The private sunset cruise is the perfect way to end a day on Hilton Head Island. There is nothing quite like a low country sunset, especially seeing one from the water were you can see the broad spectrum of colors such as vibrant oranges, reds, and...

2.5 Hour Hilton Head Guided Boat Tour

Bluewater Adventure - Hilton Head

Book online
$115.00 - $149.00

Rates - Adults - $135 - Children - $115 - Fireworks Tour every Tuesday night - $135 ___________________________________ Duration 2 hours and 30 minutes ___________________________________ Guided boat tours offered daily! Adventure...

Glow in the Dark Splatter Party! - Deluxe
Book online
$50.00 - $695.00

duration: 1.5 Hours meeting_point: 50 Liberty Ln., Greenville, SC 29607 min_age: 5 group_size: 15 Max pricing: Prices start at $375 for parties description: It’s your invite to light up the night and vibe out with your crew! Experience the...

Three Week Chair or Umbrella Rental

Hilton Head Outfitters - Bike Rental

Book online
$79.99

The durable and comfortable reclining Hilton Head Outfitters beach chair rentals are made of light-weight aluminum with backpack straps for easy transportation. They can be rented individually or as a package.

Curator's Tour

Coastal Discovery Museum Hilton Head

Book online
$79.99

duration: Hour description: The Coastal Discovery Museum, a Smithsonian Affiliate, opens a retrospective exhibition, “It's Thursday! Artists of the Round Table,” on November 12, celebrating 15 prominent local artists who gathered weekly at The...

One Week 2 Chairs and 1 Umbrella Package

Hilton Head Outfitters - Bike Rental

Book online
$79.99

The durable and comfortable reclining Hilton Head Outfitters beach chair rentals are made of light-weight aluminum with backpack straps for easy transportation. They can be rented individually or as a package.

Signature Catering & Events by SERG x Island Head

duration: 2 Hours meeting_point: 18 Simmons Road at Broad Creek Marina min_age: 21 description: One night only — sip your way through a hand-selected wine tasting paired with bites from Signature Catering & Events by SERG. All aboard our luxury...

Twelve Day Electric Bike Rental

Hilton Head Bicycle Company

Book online
$100.00 - $450.00

Electric Bike Rental Duration 12 Days About Priority E-Coast. These e-bikes are designed to go anywhere. They are designed to fit anyone from 5'2-6'6. The Standard Step-Thru makes it easier to get on and get going -- all without...

6 Day Rental (Walk Up)

Island Life Rentals and Tours

Book online
$30.00 - $215.00

duration: 6 Days cancellation_summary: 24 Hours in advance description: Same Day Reservation Pick Up Procedures Business hours are 9am to 4pm. Same day reservations may pick up **anytime** after you book. It does not need to be 4pm. After hours...

Donuts with Santa Cruise

Vagabond Cruise

Book online
$24.95 - $44.95

duration: 60 Minutes cancellation_summary: 48 hours in advance meeting_point: 149 Lighthouse Rd. Hilton Head Island, SC 29928 max_age: 99 accessibility: Not Wheelchair Accessible description: **Donuts with Santa Cruise** Experience the joy of the...

Hilton Head Sunset Cruise (2 Hours)

Hilton Head Boat Charters

Book online
$335.00 - $799.00

duration: 2 Hours cancellation_summary: We need at least 72 hours' notice for a full refund. meeting_point: 43 Jenkins Island Rd, Hilton Head Island, SC 29926 group_size: Up to 20 People description: Experience the very best that the waters of the...

Ricochet Private Charter Fishing
Book online
$440.00 - $540.00

duration: 2 or 3 hours pricing: * $440 for a two hour charter * $540 for a three hour charter description: Board a Coast Guard inspected 25-foot boat "Ricochet" at Palmetto Bay Marina for a private 2- or 3-hour shark fishing charter in the calm...

Lowcountry Curated: Hilton Head E-bike and Picnic

duration: 4 Hours meeting_point: 50 Shelter Cove Lane, Hilton Head, SC 29928 min_age: 16 group_size: 4/10 pricing: $198 description: Explore Hilton Head’s storied past on a guided e-bike tour to Mitchelville, the nation’s first freedmen’s...

One Hour Rental (Walk Up)

South Beach Bike Rentals

Book online
$20.00 - $49.00

Enjoy miles and miles of scenic bike paths Duration 1 hour About Make your reservation online. Come pick up your bike at the time of your choosing. More info Free locks with all rentals. Baskets and helmets also available ...

Exclusive Encounter

Bee City Zoo

Book online
$250.00 - $275.00

Duration 20 min encounter About Choose one of the ambassadors below: - Sloth - Capybara This encounter will include a photo with your ambassador, however no admission tickets are included with this encounter. Admission tickets to be purchased...

Merchandise

Carolina Hydrofly

Book online
$250.00 - $275.00

PB Private Daufuskie Island Tour - 12 passenger

*Catch a glimpse into a fascinating chapter of Lowcountry history* --- Description Tucked between Hilton Head Island and Savannah, and accessible only by boat, Daufuskie Island is a real gem. This trip provides a glimpse into a fascinating...

Volunteer Open House

Coastal Discovery Museum Hilton Head

Book online
$1,195.00

Help inspire people to care for the Lowcountry. Adults (18+) are invited to explore how they can contribute their time and talents to support the museum’s mission and foster community engagement. Volunteers are integral to the Museum's mission to...

Daufuskie Island History and Artisans Excursion

Coastal Discovery Museum Hilton Head

Book online
$75.00 - $115.00

*Boat cruise from Hilton Head to Daufuskie Island* ___________________________________ Duration 4.5 Hours ___________________________________ About Tucked between Hilton Head Island and Savannah is Daufuskie Island, a true gem of the...

Private Fishing Charters

Performance Fishing Charters

Book online
$550.00 - $1,400.00

Hilton Head’s premiere fishing charter! Duration 3-8 Hour Rentals **Up to 4 people** Possibility for 5 with children About Located on Hilton Head Island, your charter will be guided by Captain John Cloyd, a USCG licensed captain...

New Exhibition: Opening Reception

Coastal Discovery Museum Hilton Head

Book online
$550.00 - $1,400.00

duration: 5:00PM - 7:00PM description: The Coastal Discovery Museum, a Smithsonian Affiliate, opens a retrospective exhibition, “It's Thursday! Artists of the Round Table,” on November 12, celebrating 15 prominent local artists who gathered...

One Week Beach Wagon Rental

Hilton Head Outfitters - Bike Rental

Book online
$41.99

Carry everything you need to the beach. Extra large wheels make it easy to pull in the sand. Convenient cup holders and pouch inside to hold small items. Folds with one pull of the strap inside the wagon. Includes storage cover.

Eight Day Rental (Walk Up)

South Beach Bike Rentals

Book online
$62.88 - $149.68

Enjoy miles and miles of scenic bike paths Duration 8 Days About Make your reservation online. Come pick up your bike at the time of your choosing. More info Free locks with all rentals. Baskets and helmets also available ...

Open Climb

Hilton Head Island Recreation Association

Book online
$5.00 - $20.00

duration: 1-3 Hours cancellation_summary: Cancellation Policy: To be eligible for a full refund, all cancellations must be made up to 24 hours before the scheduled start time. We can also move you to another session time if spots are...

Sunrise Guided Kayak Tour

Island Head- Hilton Head Harbor

Book online
$40.00 - $75.00

This special sunrise kayak tour is only available in the summer season May through August. Come and paddle as the sunrises in the low country. This is the calmest part of the day to explore the untouched beauty of Skull Creek. Come experience a...

League Play

Palmetto Axes

Book online
$75.00 - $150.00

duration: 8 Weeks meeting_point: Palmetto Throwing Club & Bar min_age: 12 description: 8-week league: 7 weeks of league play followed by a final week tournament to crown the champions. Trophies are included for 1st, 2nd, and 3rd place, so bring your...

Plant Native!

Port Royal Sound Foundation

Book online
$15.00

duration: 1 hour min_age: 5 description: This interactive one-hour workshop introduces participants to native plants, their ecological benefits, and practical seed-planting techniques. Guests will learn how to select and plant seeds, care for young...

Hilton Head Dolphin Tours (2 Hours)

Hilton Head Boat Charters

Book online
$325.00 - $799.00

duration: 2 Hours cancellation_summary: We need at least 72 hours notice for a full refund. meeting_point: 43 Jenkins Island Rd, Hilton Head Island, SC 29926 group_size: Up to 20 People description: The best 2-hour charter on the island Ride in...

Two Day Schools

Palmetto Dunes Golf Academy

Book online
$750.00

Duration & Rates - 2 Days, 3 hours of instruction per day - $750 per student About The small group 4:1 student:teacher ratio promotes important quality attention. Skill levels can be mixed and the instructor is able to meet the unique needs of...

Old Town Bluffton Farmers Market Cruise

Duration 4 Hours About Immerse yourself in the blissful charm of Old Town Bluffton, with this unforgettable excursion down the beautiful May River and get dropped off on the all new Calhoun Street Dock and Park in the heart of it all...

One Week Electric Bike Rental

Hilton Head Outfitters - Bike Rental

Book online
$236.00

Our e-bikes are a fun and easy way to get explore heavenly Hilton Head, South Carolina, providing a battery-powered "assist" that comes from pedaling. When you push its pedals, a small motor engages and gives you a boost, so you can zip through...

Sunset & Fireworks Dolphin Tour

Lowcountry Watersports

Book online
$15.00 - $59.99

duration: 2 Hours cancellation_summary: We allow cancellations up to 48 hours prior to scheduled activity. meeting_point: Palmetto Bay Marina – 86 Helmsman Way Suite 101, Hilton Head, SC 29928 group_size: Maximum 48 people description: Experience...

Night Games

Red Oak Airsoft & Paintball

Book online
$25.00 - $45.00

duration: 5 Hours cancellation_summary: 48 Hours min_age: 12 description: Come join us on November 22nd for another Night Games installment. We will begin check in at 5 and the games start at 6. If you need rental equipment (additional $20) please...

Private Charter (up to 14 passengers)

Island Head- Hilton Head Harbor

Book online
$229.00 - $1,374.00

Golden Hour Sunset Sail

BC2 - Island Head

Book online
$19.99 - $99.00

duration: 2 Hours meeting_point: Board Creek Marina 18 Simmons Rd. description: Smooth sailing, stunning views, and something for everyone. Golden Hour Sail is a luxury sunset experience designed for all kinds of groups—families, friends, couples...