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Nothing beats an ice-cold beverage while relaxing on the beach. Nothing is worse than reaching for an icy drink and finding your cans swimming. Coolers are essential for family days on the sand. A good modern cooler will keep food and drinks fresh for days. In addition to beverages, fishermen rely coolers to keep bait fresh, and hopefully the catch of the day. Walk onto any beach or pier in North or South Carolina and you’ll see a plethora of cooler models and sizes. Cooler technology has advanced rapidly in modern years. Top-end hard-sided coolers can keep ice frozen for a week. Soft coolers are easier for one person to carry onto a beach, but can still keep food cool for days. Cooler materials and price points vary wildly, so we put together this guide with our recommendations for your coastal vacation.